Coordinator Corner

Welcome to Capital Area United Way Coordinator's Corner! Here you will find informaiton to help run your campaign successfully. If you need any additional information or assistance, please contact Nancy Eckert, Senior VP of Resource Development, at 225-382-3386 or via email at nancye@cauw.org.

Your Role as an Employee Campaign Coordinator

You play a crucial role in the success of the community campaign helping thousands of children, families, seniors, and individuals in our 10-parish Capital Area.

As an Employee Campaign Coordinator (ECC) you will lead the planning, implementation, and evaluation of your organization's campaign. To help you with this important role, our Resource Development staff and information include on this web page will walk you through steps to a successful campaign.

*Some of the files are in .pdf format which requires Adobe Acrobat Reader to view or print. Download for free by clicking the image below.

Running a Successful Campaign

Campaign Guide

The United Way Store - Puchase giveaways for your employees -- mugs, ballooons, t-shirts and more!

Impact Calculator - Use this great tool to show employees, friends, and family what their gifts can do for our community!

Speaker Request Form

Agency Tour Request Form

Agency Display Request Form

Steps to a Successful Employee Campaign

Plan the Campaign

Secure strong, visible support from the CEO and management for the campaign.

Recruit a team of committed employees to assist the coordinator.

Chair Elect
Leadership Chair
Day of Caring Chair
Department Chairs
Marketing & Events Chair
Pledges & Reporting Chair

Set a goal for the campaign that exceeds what was raised last year.

Establish employee incentives for giving.

Develop plans for fun and informative campaign activities that get everyone's attention and presents the facts. Click here for FUNraising Ideas for Employees Page 1 and FUNdraising Ideas for Employees Page 2.

Plan a campaign that ensures every employee hears the facts and is given the opportunity to contribute.

Schedule United Way presentations.
Arrange for speakers and agency tours.
Distribute campaign materials.
Include New Hires and Retirees in the Campaign.

Manage the campaign process from kickoff to finale.

Thank everyone involved.

Present awards and incentives at the conclusion of the campaign.

Forward the pledge forms to payroll for processing.

Report your results and return forms to Capital Area United Way.

Conduct year round communications.

Participate in Day of Caring.

Make the United Way Ask

Schedule a personal visit.

Present the United Way message.

Suggest a contribution.

Respond to questions and concerns.

Say "Thank You.

Track results.

Build a Successful United Way Leadership Giving Program

Enlist the support of your CEO and upper management to run a leadership campaign.

Recruit a Leadership Giving Chair to organize the Leadership Giving Program.

Develop a Leadership Giving Program.

Host a leadership kickoff event before the general campaign begins.
Host recognition events to encourage continued and increased participation.
Market the program through emails, newsletters, etc.

Identify current leadership givers and potential donors at this giving level.

Recruit leadership givers to speak about their commitment to United Way.

Kick off the Leadership Giving Program.

Design your kickoff event to match your corporate culture. For example, a casual breakfast/lunch may work in one company, while a formal cocktail party/dinner may work in another.
Invite all current leadership givers and prospective donors to attend the event.

Begin one-on-one visits with potential leadership givers.

Follow-up with results.

Say "Thank You".

Report your success.

United Way - Capital Area United Way