This year, for Giving Tuesday, Capital Area United Way is excited to partner with The Advocate, on the launch of their newest platform, Community Forward 64, a platform for non-profits and for-profits alike to share the good work they're doing in the community.

"There's a lot of bad news in the world and Community Forward 64 is our way of celebrating all the good we see across Louisiana each and every day."

- Judy Terzotis, Chief Executive Officer & Director of Fundraising, Georges Media Group

To celebrate this launch, Capital Area United Way is partnering with The Advocate through the initiative of the Red Stick Rally, United To Give campaign. This campaign aims to amplify the voices of community organizations making a real positive impact in our local community.

Capital Area United Way is known for mobilizing our communities into action so everyone in our 10-Parish service region can THRIVE! Which is why this is an exciting opportunity for us to continue motivating our neighbors and connecting them to opportunities in our community to lend a helping hand. Together, we can help everyone reach their full potential.

Baton Rouge thrives when we come together. Join the Red Stick Rally and be the MVP in helping our neighbors meet their basic needs.

Frequently Asked Questions (FAQs)

What is Red Stick Rally? 

Red Stick Rally is part of Community Forward 64, a platform for organizations and businesses to share the good work they’re doing in the community. Together, with The Advocate, this initiative is to help raise donations for local area non-profits. Capital Area United Way was chosen for this partnership due to our reliable and vast network of trusted non-profits, in order to maximize the participation of the inaugural initiative.  

Who is participating in Red Stick Rally? 

The Advocate partnered with CAUW to launch Red Stick Rally in 2024 with their funded partners during the fiscal years of 2022-2023, 2023-2024, & 2024-2025. Due to the short turnaround time to launch the program it was decided by the Advocate to only reach out to these agencies for the inaugural launch.  Based on feedback and success, the plan is expected to open market wide in 2025.   

What is the purpose of Red Stick Rally? 

To focus attention on donating to a person’s preferred non-profit directly on Giving Tuesday, December 3rd (early bird giving is opened 2 weeks before).      

How can I participate in 2025? 

Please be on the lookout for updates and announcements as they become available from the Advocate.